Stages of Company Growth

by Unre Visagie

Stages of company growth
Organizations go through different stages of growth
Chapter 9 p.8
You say that your Company is not a start-up company anymore and that we’re moving into a different stage. You also indicated that different people’s strengths and skills relate to different phases of development… Can you explain this to me?
Organizations go through different stages of growth.
The first stage of an entrepreneurial company is typically pioneering in nature, where a small group of people start a business with a lot of creativity and enthusiasm. The initiators are involved in every aspect of the business. As the business grows and more people join the company a need develops for efficiency and control. As the business grows and more people join the company a need develops for efficiency and control. Consequently more formal management systems have to be introduced. The marketing demands to ensure growth also increase.
As the business continues growing it becomes more diverse in it’s activities.
The next phase focuses on enhancing effectiveness and internal co-operation,with business integration becoming a major objective. This requires the addition of more experienced management skills into the organization. Eventually a company will grow to a size where the social and community demands – both within the company and its external environment – become critical considerations.
Once again entirely different managerial skills are required, concentrating on aspects such as empowerment, transparency and consultation with all stakeholders. It also requires an adjustment of the internal culture of the organization.
Different people have a natural aptitude to play different management roles during the growth of a company. Four different roles can be identified:
Initiators:
Breaking ground, opening up potential markets, getting leads and making new contacts.
Advancers:
Developing business opportunities beyond the initial phase, converting leads into business contracts.
Implementers:
Building long-term business and community relationships and ensuring business momentum.
Maintainers:
Keeping current business processes intact, developing new systems and processes to enhance efficiency and effectiveness.
You cannot start an entrepreneurial company if everyone is a maintainer…
Nor can you manage and grow it if the other roles are not fulfilled.

Organizations go through different stages of growth

Chapter 9 p.8

w&t_question

I Ask

You say that your company is not a start-up company anymore and that we’re moving into a different stage. You also indicated that different people’s strengths and skills relate to different phases of development… Can you explain this to me?

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I Answer

Organizations go through different stages of growth.

The first stage of an entrepreneurial company is typically pioneering in nature, where a small group of people start a business with a lot of creativity and enthusiasm. The initiators are involved in every aspect of the business. As the business grows and more people join the company a need develops for efficiency and control. Consequently more formal management systems have to be introduced.

As the business continues growing it becomes more diverse in its activities.

The next phase focuses on enhancing effectiveness and internal co-operation, with business integration becoming a major objective. This requires the addition of more experienced management skills into the organization. Eventually a company will grow to a size where the social and community demands, both within the company and its external environment, become critical considerations.

Once again entirely different managerial skills are required, concentrating on aspects such as empowerment, transparency and consultation with all stakeholders. It also requires an adjustment of the internal culture of the organization.

w&t_ch9_i_stages_of_growth_in_an_entrepreneurial_company

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I Explain

Different people have a natural aptitude to play different management roles during the growth of a company. Four different roles can be identified:

Initiators

Breaking ground, opening up potential markets, getting leads and making new contacts.

Advancers

Developing business opportunities beyond the initial phase, converting leads into business contracts.

Implementers

Building long-term business and community relationships and ensuring business momentum.

Maintainers

Keeping current business processes intact, developing new systems and processes to enhance efficiency and effectiveness.

w&t_elephant

I Advise

You cannot start an entrepreneurial company if everyone is a maintainer…

Nor can you manage and grow it if the other roles are not fulfilled.

About Unre Visagie
I am a master coach with 30 years of career and business coaching experience. I have built and sold many of my own multi-million dollar companies. I have always built my companies based on the principle of successful people make a successful company. I invest in people. As your coach you get 30 years of experience to help you do the work you love and earn the salary you want.

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