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Align with the company and customer for maximum career growth
Chapter 3
p.3
But I’m still not sure if I understand the concept of alignment well enough. Can you tell me more about it?
The process of alignment with the company and customer to obtain the maximum value addition and growth, entails the management of three important factors:
The “personal passions” of the individual. This refers to interests, skills and aptitudes of the individual at the time of recruitment.
The “company’s business needs” are to create wealth for all its stakeholders and to grow and develop its team members and employees to their maximum potential.
The “customers and their expectations” which in general are to obtain reliable and cost-effective products and services in order to satisfy the needs of the customer’s customers. Satisfying these expectations constitute the challenge and opportunity for our company to build our business.
The ideal is to strive to maximize the area of overlap of the customer, your company, and the individual.
The concept of alignment can be explained as follows:
The individual employee brings talents, knowledge and skills into the company. The customer has a need for products and services. The company has systems and processes in place directed at bringing its products and services to the customer.
With an increased communication of yourself, your team and the company, you can identify what value you can add in achieving the company’s goals and objectives and what changes you need to make in order to be most effective in your job.
The company exists because of customer needs. The individual contributes talents, knowledge and skills to the system and processes of the company. The main focus of business is the arena of overlap between the individual, the company and the customer.
Now I see…to grow your contribution you need to understand:
Your needs and skills growth
The company’s dynamics
The customer’s dynamics and needs
In order to align ourselves with the company and customers, each of us has to look into our behavioral patterns, response models, values and drivers. This will become clearer as we proceed.

Align with the company and customer for maximum career growth

Chapter 3 p.3

w&t_question

I Ask

But I’m still not sure if I understand the concept of alignment well enough. Can you tell me more about it?

w&t_exclamation

I Answer

The process of alignment with the company and customer to obtain the maximum value addition and growth, entails the management of three important factors:

w&t_ch3_b_smallvenn1 The “personal passions” of the individual. This refers to interests, skills and aptitudes of the individual at the time of recruitment.

w&t_ch3_b_smallvenn2 The “company’s business needs” are to create wealth for all its stakeholders and to grow and develop its team members and employees to their maximum potential.

w&t_ch3_b_smallvenn3 The “customers and their expectations” which in general are to obtain reliable and cost-effective products and services in order to satisfy the needs of the customer’s customers. Satisfying these expectations constitute the challenge and opportunity for our company to build our business.

w&t_ch3_b_smallvenn4 The ideal is to strive to maximize the area of overlap of the customer, your company, and the individual.

w&t_binoculars

I Explain

The concept of alignment can be explained as follows:

The individual employee brings talents, knowledge and skills into the company. The customer has a need for products and services. The company has systems and processes in place directed at bringing its products and services to the customer.

With an increased communication of yourself, your team and the company, you can identify what value you can add in achieving the company’s goals and objectives and what changes you need to make in order to be most effective in your job.

The company exists because of customer needs. The individual contributes talents, knowledge and skills to the system and processes of the company. The main focus of business is the arena of overlap between the individual, the company and the customer.

w&t_question

I Ask

Now I see…to grow your contribution you need to understand:

  • Your needs and skills growth
  • The company’s dynamics
  • The customer’s dynamics and needs
w&t_elephant

I Advise

In order to align ourselves with the company and customers, each of us has to look into our behavioral patterns, response models, values and drivers. This will become clearer as we proceed.