Alignment

Align with the company and customer for maximum career growth
Chapter 3
p.3
But I’m still not sure if I understand the concept of alignment well enough. Can you tell me more about it?
The process of alignment with the company and customer to obtain the maximum value addition and growth, entails the management of three important factors:
The “personal passions” of the individual. This refers to interests, skills and aptitudes of the individual at the time of recruitment.
The “company’s business needs” are to create wealth for all its stakeholders and to grow and develop its team members and employees to their maximum potential.
The “customers and their expectations” which in general are to obtain reliable and cost-effective products and services in order to satisfy the needs of the customer’s customers. Satisfying these expectations constitute the challenge and opportunity for our company to build our business.
The ideal is to strive to maximize the area of overlap of the customer, your company, and the individual.
The concept of alignment can be explained as follows:
The individual employee brings talents, knowledge and skills into the company. The customer has a need for products and services. The company has systems and processes in place directed at bringing its products and services to the customer.
With an increased communication of yourself, your team and the company, you can identify what value you can add in achieving the company’s goals and objectives and what changes you need to make in order to be most effective in your job.
The company exists because of customer needs. The individual contributes talents, knowledge and skills to the system and processes of the company. The main focus of business is the arena of overlap between the individual, the company and the customer.
Now I see…to grow your contribution you need to understand:
Your needs and skills growth
The company’s dynamics
The customer’s dynamics and needs
In order to align ourselves with the company and customers, each of us has to look into our behavioral patterns, response models, values and drivers. This will become clearer as we proceed.

Align with the company and customer for maximum career growth

Chapter 3 p.3

w&t_question

I Ask

But I’m still not sure if I understand the concept of alignment well enough. Can you tell me more about it?

w&t_exclamation

I Answer

The process of alignment with the company and customer to obtain the maximum value addition and growth, entails the management of three important factors:

w&t_ch3_b_smallvenn1 The “personal passions” of the individual. This refers to interests, skills and aptitudes of the individual at the time of recruitment.

w&t_ch3_b_smallvenn2 The “company’s business needs” are to create wealth for all its stakeholders and to grow and develop its team members and employees to their maximum potential.

w&t_ch3_b_smallvenn3 The “customers and their expectations” which in general are to obtain reliable and cost-effective products and services in order to satisfy the needs of the customer’s customers. Satisfying these expectations constitute the challenge and opportunity for our company to build our business.

w&t_ch3_b_smallvenn4 The ideal is to strive to maximize the area of overlap of the customer, your company, and the individual.

w&t_binoculars

I Explain

The concept of alignment can be explained as follows:

The individual employee brings talents, knowledge and skills into the company. The customer has a need for products and services. The company has systems and processes in place directed at bringing its products and services to the customer.

With an increased communication of yourself, your team and the company, you can identify what value you can add in achieving the company’s goals and objectives and what changes you need to make in order to be most effective in your job.

The company exists because of customer needs. The individual contributes talents, knowledge and skills to the system and processes of the company. The main focus of business is the arena of overlap between the individual, the company and the customer.

w&t_question

I Ask

Now I see…to grow your contribution you need to understand:

  • Your needs and skills growth
  • The company’s dynamics
  • The customer’s dynamics and needs
w&t_elephant

I Advise

In order to align ourselves with the company and customers, each of us has to look into our behavioral patterns, response models, values and drivers. This will become clearer as we proceed.

The underlying principles toward career growth in your company
Chapter 4 p.1
Right, from what I have read so far, I can see how important this ‘overlap’ is. How can I begin my alignment process?
During the Walk & Talk process you will develop various skills, ranging from interpersonal to business skills. Moreover, you will acquire a set of basic underlying principles.
These principles will create a mind set which is a prerequisite for you to develop into a thriving individual in both your personal and professional life.
Furthermore, if you consciously focus on embedding these principles in your mind, your own skills will develop as you apply these principles to various aspects of your job.
Every journey needs a map to guide us. In our case, it is helpful to construct Mind-maps to guide our development along the Walk & Talk process. The most important principles which the individual should acquire are illustrated below in a mind map.
Underlying principles acquired during the Walk and Talk process:
Emotional Awareness
Process vs Control
Definition of success
Time management matrix
Process vs. Control
Growing a win-win minds

The underlying principles toward career growth in your company

Chapter 4 p.1

w&t_question

I Ask

Right, from what I have read so far, I can see how important this ‘overlap’ is. How can I begin my alignment process?

w&t_exclamation

I Answer

During the Walk & Talk process you will develop various skills, ranging from interpersonal to business skills. Moreover, you will acquire a set of basic underlying principles.

These principles will create a mind set which is a prerequisite for you to develop into a thriving individual in both your personal and professional life.

Furthermore, if you consciously focus on embedding these principles in your mind, your own skills will develop as you apply these principles to various aspects of your job.

w&t_binoculars

I Explain

Every journey needs a map to guide us. In our case, it is helpful to construct mind maps to guide our development along the Walk & Talk process. The most important principles which the individual should acquire are illustrated below in a mind map.

w&t_ch4_a_underlying_principles

Underlying principles acquired during the Walk and Talk process:

Maximize your value contribution to the customer
Chapter 3
p.2
The idea of an “overlap” of interests has been mentioned several times. What does it all mean, and where do I fit into this concept?
At the heart of any business there is a tri-partite alliance between the individual, the company and the customer. The contribution you make lies in the area of overlap – Contribution Zone – of interests of the three role players. Your contribution is known as your Economic Value Added (EVA , for short).
I will explain this step-by-step. Let’s start by illustrating this concept in a diagram.
Let’s explore the concept of “Growing Contribution” and capacity which is the key to understanding the VENN diagram above.
As you grow your skills by following the Walk & Talk process, you are able to contribute to the effectiveness of the company as well as the manner in which the company addresses its customers’ needs.
As your experience, skills and knowledge grow, so do the areas of overlap (the Contribution Zone) between yourself and the company on the one hand; and between yourself and the customer on the other. Growth in contribution is directly linked to the growth in the added value the customer receives from doing business with the company, and is known as Economic Value Added (EVA).
In other words, as the area of overlap (EVA) grows, the“alignment” between yourself, the company and the customer increases.
This progression in alignment results in growth of the company through increased products and services as well as effective business processes which optimally address the needs and expectations of the customer. The progression of alignment depends exclusively on the growth of the individuals within the company, and the contribution they make to the company’s ability to effectively address the needs and expectations of the customer.
By understanding your customer well, you will be able to identify opportunities to develop new areas of customer needs and to increase the value the customer receives.
This will enable you to determine the growth of the company within your chosen customer base, and to increase the value-added to the company, which in turn, results in wealth for the customer the company and the individual.
Align yourself with your company and customer needs in order to maximize your contribution and create wealth for yourself, the customer and the company.

Maximize your value contribution to the customer

Chapter 3 p.2

w&t_question

I Ask

The idea of an “overlap” of interests has been mentioned several times. What does it all mean, and where do I fit into this concept?

w&t_exclamation

I Answer

At the heart of any business there is a tri-partite alliance between the individual, the company and the customer. The contribution you make lies in the area of overlap – Contribution Zone – of interests of the three role players. Your contribution is known as your Economic Value Add (EVA , for short).

I will explain this step-by-step. Let’s start by illustrating this concept in a diagram.

w&t_ch3_b_venn

Let’s explore the concept of “Growing Contribution” and capacity which is the key to understanding the VENN diagram above.

As you grow your skills by following the Walk & Talk process, you are able to contribute to the effectiveness of the company as well as the manner in which the company addresses its customers’ needs.

As your experience, skills and knowledge grow, so do the areas of overlap (the Contribution Zone) between yourself and the company on the one hand; and between yourself and the customer on the other. Growth in contribution is directly linked to the growth in the added value the customer receives from doing business with the company, and is known as Economic Value Add (EVA).

In other words, as the area of overlap (EVA) grows, the“alignment” between yourself, the company and the customer increases.

w&t_binoculars

I Explain

This progression in alignment results in growth of the company through increased products and services as well as effective business processes which optimally address the needs and expectations of the customer. The progression of alignment depends exclusively on the growth of the individuals within the company and the contribution they make to the company’s ability to effectively address the needs and expectations of the customer.

By understanding your customer well, you will be able to identify opportunities to develop new areas of customer needs and to increase the value the customer receives.

This will enable you to determine the growth of the company within your chosen customer base and to increase the value-added to the company, which in turn, results in wealth for the customer, the company and the individual.

w&t_elephant

I Advise

Align yourself with your company and customer needs in order to maximize your contribution and create wealth for yourself, the customer and the company.